A semester-long course for bachelor's students in Media Communications at Ural Federal University in Yekaterinburg, Russia. The course was prepared and led by Andrey Chugunov.
Sophomore bachelors of the Media Communication speciality.
The course consisted of 5 lectures and 10 practical classes.
The lecture block dealt with the broad spectrum of what defines the visual form of certain projects. It touched upon the history of the technological development of media from cave paintings, created with soot and the first dyes, to projects created in virtual reality, based on game engines and immersive audiovisual environments. The course was structured from the perspective of Canadian theorist Marshall McLuhan's media theory and largely raised the issue of medium-specificity of statements, how media set frameworks and final forms of narrative and statement using examples of works in art and culture: media art, Internet art, design, photography, cinema, etc.
The practical part was divided into 2 parts: the creation of a poster in touchdesigner visual programming environment for an invented event with a randomly generated name, taking into account the acquired knowledge of color theory and composition; creation of a web narrative in the team based on the Tilda platform. Each assignment followed the next pipeline: formulating a concept for an event or product, searching for references for visuals and fonts, compiling a wise board, creating a rough draft with feedback from the instructor, and finalizing the project for presentation. While making the poster, students learned how to work use generative tools to create graphics, and approaches to work with kinetic fonts. In the second assignment, the teams were required to adapt the story as much as possible for presentation in the form of a web-based narrative.