The artwork was inspired by the 60 double-sided light billboards in Vladivostok. The lighting on each side of the billboards gradually burned out, forming 120 unique patterns. These patterns can be considered visually encrypted text messages from an unknown sender to an unknown addressee.
The object's focus was not on decrypting messages but on carrying the message’s meaning further and generating new ones in case the sender never received them. The artwork carries messages from a non-human actor, as the seaside humidity bypasses anthropocentric perception. In this case, the advertising light boxes become not just found objects but readymade artistic images extracted from the contingency of everyday reality.
The artwork replicates the form and the lighting structure of existing billboards. Each pattern was transformed into a text string with a length of 88 characters, where 1 represents a lit segment and 0 is an unlit one. A new message is generated via the Markov chains algorithm every 10 seconds based on a text dataset of existing 120 patterns. The algorithm extracts the structure of the encrypted language and produces new messages bypassing decryption. An audio part is based on field recordings near the billboard surroundings. The sound ambience moves along with the artwork.
The object finds aesthetics in outdoor advertising decaying. The object was first exhibited in Vladivostok at the location of the former headquarters of the Kunst & Albers trading company, on the roof of which illuminated advertising first appeared in Siberia and the Far East. The work enters a dialogue with the saying of Marshall McLuhan: "[Electric light] becomes a conduit of information, but it never carries it". Thus, light patterns have ceased to be a mere medium of information and become the message themselves through the contingent impact of the environment. It is noteworthy that advertisements mounted in billboards are no longer readable, as the patterns do not allow the advertising message to be captured in its entirety and concentrate attention on itself.